
Snap City
Snap City is a brand for small-batch sets of collectable Cincinnati-themed animal toys.
Snap City was a collaborative project with communication designer Em Humphress, and industrial designers Kailyn Kelly and Logan Oskey.
Snap City was a collaborative project with communication designer Em Humphress, and industrial designers Kailyn Kelly and Logan Oskey.




The Team

Kate Priebe

Em Humphress

Kailyn Kelly

Logan Oskey

Process
Research![]()

Initial Concepts

Concept Validation

Among our target audience we found that
concept 1 was the favorite concept. People like
the color, playfulness, and Cincinnati element.
First Prototypes
Geometric Set
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Rounded Set
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Prototype Validation

Branding
Direction 1



Direction 2



Direction 3
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Branding Feedback



Final Logo


Production

Packaging

Pop-Up Shop
